London Buying Agents Guide



Discerning property buyers see London buying agents as an essential component of the property search and acquisition process. Purchasing the finest property in Prime London requires dedicated resources, tenacity, contacts and many years of experience.


The London property market is complex so getting the right independent advice is crucial. Estate agents do not represent the buyer; the vendor pays them. Do not think they have your best interests at heart, no matter how personable they appear to be.


Estate agents can only sell their own listings. They rarely work together and share commissions as UK fees are too low. To see all open market listings, you need to register with every agent in the search area. In Chelsea alone, for example, there are around fifty estate agents.
With this in mind, searching for the right property can be highly time-consuming and can be is a full-time job. This is not an option if you are time-poor, live overseas or value your personal time.


London property has a worldwide appeal, so the best properties in the finest locations are always in high demand. Properties in the most exclusive streets and buildings seldom come to the market, and when they do, there is often stiff competition. In addition, many of the most exclusive listings are sold off-market through a private network of trusted advisors.


In the popular areas of Prime Central London, you will be at a distinct disadvantage if you do not have professional representation. Most agents and property advisers will favour London buying agents to market the best listings discreetly. Off-market property accounts for over 40% of transactions in some areas. Buyers who do not engage London buying agents will only see a fraction of what is available.


London buying agents will manage the entire property search and acquisition process for the buyer. Some buyers do not want to be involved in the process, whereas others cannot afford the time. Some buyers like full involvement at every stage. The London Buying Agents will tailor their service to your personal situation to provide a bespoke solution especially for you.

These are the basic steps

 1.  Discuss the requirement and objectives
 2. Full property search of all open and off-market channels
 3. Preview all suitable property, conduct due diligence and report on each
 4. Arrange a viewing tour or virtual viewings
 5. Handle all negotiations
 6. Manage the acquisition and legal process
 7. Organise any third parties required after completion.

All clients of The Buying Agents also receive a free lifetime aftercare service. We are on hand 24/7 to advise in any capacity.


London buying agents fees range from 1 – 2.5% of the property purchase price.

Most London buying agents’ fees consist of two parts.

1. The registration – Paid upfront and deducted from the purchase fee.
2. The purchase fee – Paid on the exchange of contracts.

The fees vary between the various companies, so it is essential to speak with a few London buying agents. The fee level is no indication of performance or success, so it is vital to base any decision on what is important to you. Experience, local knowledge and property market insight are much more important than how much they charge. In addition, your personalities must align as it can be a long and personal process.

Please contact The Buying Agents below for further information. Alternatively, call us on +44 (0) 20 3600 0048 if you would like to discuss your requirements.

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