Home Staging

If you want to impress high-end buyers, you’ll need to do more than just tidy up and brew some coffee.

The practice of home staging, in which vendors dress a house before they put it on the market, started in America in the late 1990s and has been creeping into Britain ever since. “I first saw it when I was an agent in Notting Hill in 2001,” recalls Henry Sherwood, managing director of the Buying Agents. “There was an American woman who, whenever she had a viewing, would bake bread and put on fresh coffee, as she’d been told people like those smells. But her family got sick of the bread, so we were getting six loaves a day in the office. And every time she came in, she’d be charged up on caffeine.”

Read the full article on Home Staging by Hugh Graham in The Sunday Times here Home Staging